belfasttelegraph Saturday, 20 December, 2014

Diageo plc

Diageo plc

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  1. After 15 years with BBH, Johnnie Walker Picks a New Agency

    Diageo has awarded Johnnie Walker, its global marquee creative account, to Anomaly after a pitch that included 15-year incumbent Bartle Bogle Hegarty as well as BBDO, Ogilvy & Mather and Wieden + Kennedy. Agencies met this week with the client in Amsterdam for final meetings on the Scotch brand, which spent $40 million in measured media in 2013. The review initially came as a surprise to some industry observers who saw BBH's "Keep Walking" strategy as one of the best in spirits marketing. When the campaign broke in 2000, brand sales represented 13 percent of the global market; at the end ... FULL ARTICLE AT Brandweek

  2. Johnnie Walker Taps Anomaly as Global Agency

    Johnnie Walker has tapped Anomaly as its new global agency of record following a competitive pitch, the brand said Thursday. Anomaly was up against Ogilvy, Wieden & Kennedy, BBDO and incumbent ... FULL ARTICLE AT Advertising Age

  1. Dad finds huge dead SPIDER in bottle of luxury Smirnoff vodka

    Diageo - the company behind the Smirnoff brand - have launched an investigation into how the creepy-crawly could have gotten into the bottle FULL ARTICLE AT Mirror.co.uk

  2. 'Tiny' Harris visits Baltimore on Saturday to promote her own tequila

    For years in hip-hop, aspiring male moguls were the ones pushing liquor brands, from Sean Combs' deal with Diageo's Ciroc and DeLeon brands to Birdman's affiliation with Grand ... FULL ARTICLE AT Topix

  1. ASIDE FROM helping us all get through life without the speed bump of sobriety, what do the brands Smirnoff, Johnnie Walker, and Tanqueray have in common? All of these brands ... FULL ARTICLE AT Business World Online

  2. The episode underscores anti-competitive practices in Ireland, where entrenched publicans and the country's dominant brewers, Heineken and Diageo, are hoping to prevent Wetherspoon's from gaining a significant presence ... FULL ARTICLE AT Seattle Post Intelligencer

About this topic

Wikipedia

Diageo plc (pronounced /diːˈɑːʒi.oʊ/; LSE: DGE, NYSE: DEO) is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world's largest producer of spirits and a major producer of beer and wine. Its brands include Smirnoff (the world's largest-selling vodka), Johnnie Walker (the world's largest-selling whisky), José Cuervo (the world's largest-selling tequila),... Full Article At Wikipedia.org

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