belfasttelegraph Wednesday, 1 October, 2014

Pepsico, Inc.

Pepsico, Inc.

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  1. "It's about how to start looking at not just traditional media buys," said Javier Farfan, head of music, entertainment and cultural marketing at PepsiCo., speaking at MediaPost's OMMA ... FULL ARTICLE AT MediaPost

  2. PepsiCo’s Javier Farfan Talks About Blowing Up Genres and What Makes Great Creative

    Creating a new cultural fluency for a brand as large and diverse as PepsiCo seems like a tall order. But sitting across from the man charged with that task—a ... FULL ARTICLE AT Brandweek

  1. Speaking at the OMMA Premium Display conference, Javier Farfan, Head of Music, Entertainment, and Culture Marketing, at PepsiCo, suggested a brand doesn’t necessarily require the vast resources of the ... FULL ARTICLE AT MediaPost

  2. Why All Your Employees Are the Social Marketers of the Future

    Dear social media pioneers: You have set a high bar for social media marketing, but now brands are catching up. Huge companies like Dell, IBM and PepsiCo have started to ... FULL ARTICLE AT Advertising Age

  3. Prime Minister Narendra Modi on Monday said he wants to convert the Supreme Court judgment on coal allocation into an "opportunity to move forward and clean up the past", as ... FULL ARTICLE AT DNA India

  1. PepsiCo opens innovation centre in DuBiotech

    Facility is first innovation centre in Middle East for soft drinks giant FULL ARTICLE AT ArabianBusiness.com

  2. Is This the Coolest Agency Office in N.Y.?

    With creative agencies continuously dishing out new, crazy ideas, it's hard not to wonder: "What do their offices look like?" After all, we've recently seen an Amsterdam design ... FULL ARTICLE AT Brandweek

  3. Today's resignation of Attorney General Eric Holder could mark the beginning of the end of the Justice Department’s push to hold big banks accountable for their conduct leading ... FULL ARTICLE AT Seeking Alpha

  4. Coca-Cola's ([[KO]] -1%) sales have received a boost from the company's Share-A-Coke promotion. The personalization by name of bottles and cans has stirred interest, according to industry watchers ... FULL ARTICLE AT Seeking Alpha

About this topic

Wikipedia

PepsiCo, Incorporated (NYSE: PEP) is a Fortune 500, American global corporation headquartered in Purchase, Harrison, New York, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to... Full Article At Wikipedia.org

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